Jorge Chavez, founder of Topaz Sales Consulting, recently joined Paul Furiga on the Storylines Live podcast for an episode titled, “The Secret to Closing Deals (It’s Probably Not What You Think).”
In the conversation, Jorge challenged the usual obsession with pitches and closing lines, pointing listeners toward something far more effective: trust. He shared that strong sales conversations are built on storytelling, deep listening, thoughtful questions, and a genuine understanding of buyer pain, rather than on pressure or performance.
That message fit naturally with Storylines Live, a podcast centered on the power of story to help leaders, professionals, and businesses connect more clearly and influence more effectively. Jorge’s appearance reinforced a simple idea that many sales teams miss: people do not buy because they were pushed. They buy when they feel understood.
Check out the episode to hear how trust, curiosity, and story can change the way you sell.
