By conducting a comprehensive sales evaluation, you can get a better sense of how ready each of your salespeople is to succeed in sales.
It’s all about helping your team become more effective salespeople.
The main goal of the Sales Evaluation is to give you objective information on sales competencies that, when used effectively, can bring in more sales and profits for you and your company.
Evaluate not only the salespersons' ability to sell, but also their motivation and drive to succeed as a member of your sales team.
Identify key strengths and weaknesses that affect the salesperson's sales performance.
Measure their ability to find new business, qualify for a good mutual fit, and secure commitments.
Defined as a passion for success in sales, they can’t overcome objections or achieve their sales goals without desire. High desire scores are indicative of that passion, while low scores indicate they’d rather be doing something other than selling.
Commitment is a willingness to do whatever it takes (legally and ethically, of course) to be successful in sales, even if it is outside their comfort zone. The greater their commitment, the faster they will develop the good habits needed to be successful in sales.
A salesperson with a high Responsibility score doesn’t make excuses. They take responsibility when they don’t achieve the desired results, they step up and own it. This attitude sets the stage for making positive changes and achieving even better results.
Sales DNA are key strengths that support a salesperson’s selling skills. As weaknesses, they could prevent a salesperson from effectively executing their sales process, even if they have been trained to do so. For example, someone who has a high need for approval will struggle to ask tough questions out of fear of being disliked.
Have you noticed that some of your salespeople seem to be struggling in certain areas? It can be tough for managers to always know everything that’s going on. That’s why we’re offering a glimpse at an objective sales evaluation for salespeople (there’s one for Sales Managers too). It’s data-driven and takes a closer look at their strengths and weaknesses. Plus, it provides detailed suggestions on how they can improve.
By getting a better understanding of your sales team, you can provide targeted training and coaching which can help boost their confidence and grow your sales and profits. Take a look!
Provided by Topaz Sales Consulting – an OMG Certified Partner
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