How to Build a Winning Sales Team

Imagine building a sales team where everyone consistently exceeds their sales targets. What if we told you it’s possible to build a winning sales team and turn this goal into reality? Let’s explore several steps you must follow to make this happen.

Design an Effective Sales Hiring Process

First and foremost, it’s essential to establish a clear and well-defined sales hiring process designed to evaluate sales abilities. This process will form the backbone of your strategy for constructing an exceptional sales team. Read a sales hiring success story.

A key element to enhance your hiring process is to design it to provide candidates with valuable self-insight. By doing so, your company is positioned as a desirable potential employer and an organization structured for personal growth and self-discovery. This additional layer of value can serve to attract your ideal candidates.

Before initiating the candidate search, it is crucial to formulate clear job requirements and goals. This task is much like charting a map for a journey: it provides direction and clarity and creates a basis for a consistent and repeatable screening process.

Now, onto the job posting. This is your platform to differentiate your company and inspire potential candidates to apply. Craft it carefully, highlighting what makes your company unique and why they would want to join your team. This is your place to shine, so treat your posting like a marketing piece to attract top performers.

Screen Potential Hires Effectively

As the resumes come in and the interviewing begins, you must effectively screen potential hires. It is essential not to rely solely on their claims of what they can do. Instead, use an objective-based assessment to evaluate their actual selling abilities before deciding to bring them on board. Hiring someone who lacks the necessary skills or adaptability can turn out to be an expensive mistake.

Jorge Chavez, President of Topaz Sales Consulting, shares suggestions to implement right away to prevent making a bad sales hire.

But remember, finding the right sales hires means looking for more than skills and experience alone. It’s essential to weave your organization’s core values into your hiring process. This approach helps you attract candidates who resonate with your culture and are likely to contribute to your organization’s success in the long term.

Lastly, once you’ve made your hire, provide clear goals and a concrete sales plan to facilitate a strong start. Regular tasks assigned daily and weekly can also help their progress. Preparing these onboarding documents will ensure your new hires can hit the ground running and begin to contribute to your sales objectives quickly.

Take Action to Assemble Your Ideal Sales Team

Building a high-performing sales team involves a comprehensive and process-driven sales hiring strategy.

What does your process look like?

Uncover your gaps by taking the Evaluate Your Hiring Process quiz and then download Elevating Your Sales Hiring Strategy – 12 Proven Steps for Success. By following these steps, you’ll be well on your way to assembling a sales team that excels consistently.

It’s time to implement a proven hiring process designed specifically for sales. Let’s get to work!

Topaz is changing the way the world perceives, values, hires, and trains salespeople.

We transform not only how people sell, hire, and manage salespeople, but also how they build relationships with others.  Many of our clients tell us how they use the skills they have learned through our training and coaching to improve how they communicate with their family and friends, and the positive impact it has had on all their relationships.

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