Sales Training to Unlock Performance in Your Sports and Recreation Business

Many recreation businesses undervalue the power of well-trained, effectively supervised, high-performing sales teams to enhance customer experience and increase revenue through service add-ons and premium offerings. 

Why continue to recruit new instructors, guides, sales staff, and facility managers without robust recruitment, sales, and leadership training processes? 

There’s a more productive way to manage your recreation business.

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Build an ideal team

Attracting, screening, and hiring top performers is challenging. In a competitive job market, the Metahire Sale Hiring System helps you quickly identify and hire ideal candidates before your competitor.

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Improve sales skills

The Buyer Facilitator sales training is an easy-to-follow sales process that will differentiate your company from your competitors and improve your close ratio and profit margins.

Exceed revenue goals

Our Sales Leadership training is perfect for those inside your company who already know the culture, clientele, and suite of products and services and are looking to take the next steps in their careers and become true sales leaders in their organizations.

Minimizing Staff Turnover and Boosting Customer Retention

Long Term Relationships Are the Name of the Game

Sports and Recreation businesses require a streamlined sales and recruiting approach to stay ahead. When customers choose a recreation service, whether it’s for adventure sports, wellness retreats, or educational camps, the quality of interaction is crucial for securing lasting loyalty. It’s not just about the initial booking; the most successful recreation providers lean on effective sales and recruiting strategies to decrease staff turnover, cut unnecessary expenses, and seize every chance to delight and retain customers.

Does your sports and recreation business focus adequately on these essential elements?

Sales challenges sports and recreation businesses encounter

  • Staff members tasked with selling often lack formal sales training, choosing to inform rather than engage and understand the customer.
  • Poor customer interaction can result in a drawn-out booking process and a lower conversion rate.
  • Recruiters may excel at attracting candidates but fall short in selecting those with the adept sales and customer service skills needed.
  • Sales Managers may concentrate more on metrics than on nurturing their teams to improve customer service and sales techniques.

With Topaz’s sales, recruitment, and leadership training modules, you can trust that your new hires will be trained to lead enthusiastically, communicate clearly, and enhance customer relationships for sustained success. We empower our recreation industry clients to operate more efficiently, establish enduring and influential practices, and create the best possible experiences for their customers.

Regardless of your sports and recreation business’s hurdle, our training is designed to provide solutions. Graduates of our program report significant progress in their recruitment and sales approaches, resulting in improved customer satisfaction and business performance.


Ready to Face Your Challenges?

Build Your Sports & Rec Sales Machine

Get blended learning, proprietary tools, and live coaching

25+ Hours of Video Training on-demand

One-on-One and Group Zoom Coaching Sessions

Access Sales Tools & Downloadable Resources

Real time Progress Tracking and Reporting

Interactive Sales Challenges and Quizzes

Sales Assessments & Evaluations

Find and hire great employees. Improve your sales performance. Master your leadership skills.
"As a Regional Manager, I have learned about my current leadership patterns and how to continue improving in the areas of sales, management, and my own personal and professional development."
Colleen Paap
Let's Play Sports

Sports and Recreation Clients

Our collaboration with sports and recreation-focused clients gives us a unique insight into the industry’s challenges. We’re committed to understanding the heartbeat of your recreational business, creating a custom-fit strategy, and rolling out an actionable plan that transforms your vision into an unforgettable experience for your customers. With Topaz, it’s all about crafting the perfect blend of thrill and strategy to ensure your business thrives.

Let’s Play Sports

Soccer Club
Oklahoma City, OK

The Let’s Play Sports team is a group of inclusive and competitive people dedicated to creating joy and igniting meaningful relationships through our common passion for the beautiful game.

Civil Axe Throwing

Recreation Facilities
Memphis, TN

Axe throwing is a sport in which the competitor throws an axe at a target, attempting to hit the bullseye as near as possible and have a great time!


Athletic Training
Phoenix, AZ

Exos is the leader in fitness, wellness, and athletic training for individual fitness goals or fitness center operations.


Sports Analytics
Chesterfield, MO

Rapsodo is the leader in sports analytics. They develop and manufacture performance measurement devices to help athletes achieve their full potential.

Three Ways to Learn More

Five Non-Negotiable Sales Hiring Practices

What’s the more important skill to search for in sales candidates – product, service and industry expertise or sales skills? 

Read a Case Study

Let’s Play Sports recognized a need for a change in their sales recruitment process and acknowledged that over five years’ worth of previous, less-than-ideal hires now needed comprehensive sales training to catch up.

Elegant businesswoman sitting by desk in office, consulting client on the phone

Let's Talk

Topaz Sales Consulting was founded to disrupt the way sales are conducted in the marketplace. We help business owners sell more, hire better, and responsibly lead high-performing sales teams.