Sales Training for Education Services

When you sell education services, your messaging needs to be clear and your customer communication should be crisp. Salespeople in the education services space thrive off of developing long term relationships with educational institutions and other core customers, so why do so many organizations drop the ball when it comes to their sales process?

What if their sales consultants aren’t even getting the chance to prove their value because they’re missing the mark during the sales process? 

Spending countless hours, resources, and energy to hire the wrong salespeople or not invest in training your teams will only make the problem worse.

It doesn’t have to be that way.

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Build an ideal team

Attracting, screening, and hiring top performers is challenging. In a competitive job market, the Metahire Sale Hiring System helps you quickly identify and hire ideal candidates before your competitor.

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Improve sales skills

The Buyer Facilitator sales training is an easy-to-follow sales process that will differentiate your company from your competitors and improve your close ratio and profit margins.

Exceed revenue goals

Our Sales Leadership training is perfect for those inside your company who already know the culture, clientele, and suite of products and services and are looking to take the next steps in their careers and become true sales leaders in their organizations.

Become a Trusted Partner

Long Term Relationships Are the Name of the Game

Large educational institutions, school districts, or other organizations are typically slow-moving and don’t switch vendors very often. When salespeople get an opportunity to create a longstanding relationship with a prospective customer, it’s absolutely essential they put their best foot forward. Building a long term relationship with an educational organization can result in recurring business, referrals, and achieving quotas on an annual basis.

Hiring Challenges

  • Deciding whether to build an internal sales team or use external resellers
  • Lacking a hiring process since sales isn’t typically a core component of their business
  • Placing too much emphasis on industry experience throughout the hiring process, which limits their candidate pool and typically results in an emotional hire

Sales Challenges

  • Missing employees with relevant sales backgrounds since most come from the education field
  • Repeating, documenting, or measuring a sales process
  • Converting existing industry contacts into new clients
  • Selling mostly based on price without focusing enough on value

Leadership Challenges

  • Holding independent resellers accountable to activities and results
  • Leading with product features and benefits rather than solving customer problems
  • Trying to build sales teams without relevant sales experience or third-party guidance

Instead of transactional sales and one-time deals, our clients can feel confident that with Topaz, their sales team is equipped with the tools necessary to build long-term relationships with clients. Our sales hiring, sales, and sales leadership training sessions are all designed to help employees lead, communicate, and close more deals in a sustainable, repeatable, and measurable way. The first step is acknowledging that these challenges exist but can be overcome.

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Ready to Face Your Challenges?

Build Your Education Sales Machine

Get blended learning, proprietary tools, and live coaching

25+ Hours of Video Training on-demand

One-on-One and Group Zoom Coaching Sessions

Access Sales Tools & Downloadable Resources

Real time Progress Tracking and Reporting

Interactive Sales Challenges and Quizzes

Sales Assessments & Evaluations

Find and hire great employees. Improve your sales performance. Master your leadership skills.
"It was clear from my first meeting, Jorge knows more about the sale process than anyone I have ever met."
Dennis Henegar

Education Clients

Throughout the years we’ve worked with many companies that service the education sector, so we’re familiar with what it takes to overcome the greatest challenges you face in your organization. We’ll take the time to understand what’s causing pain for your sales teams, hiring teams, and sales leaders and equip you with training solutions that fit your needs.

Academy of Hair Design

Barber and Cosmetology School
Austin, TX

Academy of Hair Design (AOHD) prepares students for a profitable career in the beauty and barber fields.

ECS Learning Systems

Education Media Company
Spring Branch, TX

ECS Learning Systems develops supplemental blended learning solutions under the brand STAAR MASTER to help students in Grades K-12 achieve academic success and master state standards.  With over 40 years of history, we’ve always been Texas teachers for Texas teachers.

The Life Excelerator, Inc.

Online Educational Learning Platform
Austin, TX

The Life Excelerator (LEAPS) provides educators with the most comprehensive social and emotional learning platform in the market.

Three Ways to Learn More

Five Non-Negotiable Sales Hiring Practices

What’s the more important skill to search for in sales candidates – product, service and industry expertise or sales skills? 

Read a Case Study

As ECS Learning Systems looked for higher-level roles, it became increasingly more challenging to isolate the right candidates and pin down salespeople who could walk the walk, not just talk the talk.

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Let's Talk

Topaz Sales Consulting was founded to disrupt the way sales are conducted in the marketplace. We help business owners sell more, hire better, and responsibly lead high-performing sales teams.