Expert Sales Training to Scale Your Technology Business

In today’s business climate, technology and IT companies are under immense pressure to succeed. Hiring the right sales team and providing them with expert training is essential for any technology business that wants to thrive.

With that said, too many tech businesses rely too heavily on their quality solutions to build their reputation while they neglect investing in their sales teams.  Consequently, many technology sales consultants aren’t even getting the chance to prove their value because they’re missing the mark during the sales process.

Are you spending countless hours, resources, and energy hiring, prospecting, outreaching, and setting meetings, only to fall flat?

It doesn’t have to be that way.

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Build an ideal team

Attracting, screening, and hiring top performers is challenging. In a competitive job market, the Metahire Sale Hiring System helps you quickly identify and hire ideal candidates before your competitor.

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Improve sales skills

The Buyer Facilitator sales training is an easy-to-follow sales process that will differentiate your company from your competitors and improve your close ratio and profit margins.

Exceed revenue goals

Many technology and IT companies promote from within as their lead sales representatives already know the company culture, clientele, pace of the work, and suite of products and services. Sales Leadership training develops the leadership skills needed to successfully transition into and perform the Sales Manager role.

Optimizing More Than Just Your Technology

Develop Processes for Sales Teams to Maximize Efficiency Across the Board

Technology companies are fantastic at providing a solution or service to their customers, but struggle to expand their client base due to a lack of process when it comes to their sales teams. It’s critical to know what you know, and know what you don’t know. Without the proper training and onboarding processes in place for a technology company’s sales organization, the likelihood of hitting quota or making a successful long-term hire are lower than most would like — leading to high turnover, high recruitment costs, and missed profit goals.

Hiring Challenges

  • Coming up with a defined shortlist of needed credentials (i.e., technology skills vs. sales skills)
  • Identifying who to hire for vacant positions
  • Hiring for different sales roles (inside, outside, acct mgrs) for their specific business
  • Lacking knowledge of how to hire a sales leader or how to screen for sales leadership competence\

Sales Challenges

  • Missing consultative sales skills
  • Converting demos into new customers
  • Training entry-level salespeople who need to improve their sales skills
  • Building teams with elite sales skills and senior sales leadership capable of converting larger prospects into clients
  • Getting past the gatekeeper, resulting in low amounts of scheduled appointments

Leadership Challenges

  • Needing to diversify their client base since too many technology companies rely on 1 or 2 top customers
  • Transforming a technology company into a sales company that offers phenomenal solutions
  • Hiring and managing a remote sales force to operate effectively in today’s modern sales world
  • Hiring top talent in a tight labor market and crowded industry
  • Missing the mark at coaching, motivating, and holding their people accountable to activities and results

When our clients enroll in Topaz, they can hire, train, develop, manage, and succeed with a level of confidence they’ve never had before. Our dynamic Metahire, Buyer Facilitator, and Sales Leadership training, workshops, role practices, and more are the perfect solutions for technology companies looking to become sales experts and develop a true sales process in their organizations. Make a wise investment of time, money and resources by enrolling in Topaz today.

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Ready to Face Your Challenges?

Build Your Tech Sales Machine

Get blended learning, proprietary tools, and live coaching

25+ Hours of Video Training on-demand

One-on-One and Group Zoom Coaching Sessions

Access Sales Tools & Downloadable Resources

Real time Progress Tracking and Reporting

Interactive Sales Challenges and Quizzes

Sales Assessments & Evaluations

Find and hire great employees. Improve your sales performance. Master your leadership skills.
"The Topaz methodology of human interaction has become DNA in our business mindset, be it internal interactions or external."
Rick Kabra

Technology Clients

When we partner with technology and IT clients, we address their unique challenges to take the guesswork out of their sales hiring and training. By tailoring our solutions and providing dynamic training, we give our clients time back to focus on their various business challenges, including cybersecurity, automation, and digital transformation.

Connect Me Voice

Summerville, SC

ConnectMeVoice has been a trusted VoIP phone systems resource for over 25 years for Managed Service Providers, IT Service Providers, and Telecommunications.

Carolina Digital Phone

Telecommunications Service Provider
Greensboro, NC

Carolina Digital Phone allows your business to work from anywhere with a complete mobile solution.  The office is wherever you make it with their all-in-one solution that combines all the necessary communications needed with all the features you can’t live without.

Clear Measure

Austin, TX

Clear Measure is a software architecture company that empowers its client’s development teams to be self-sufficient.  They pride themselves on moving fast, delivering quality, and running systems with confidence.

Computer Geeks

Greenville, NC

Computer Geeks is a Managed Information Technology Service provider focused on delivering comprehensive IT services and solutions to meet and exceed the current and future business needs of our customers in all industries.

QED National

Computer Security Service
New York, NY

QED National helps clients achieve their objectives by providing innovative and customized technology solutions. 


Monmouth Junction, NJ

CosmoLex is the one fully integrated solution that lets solo attorneys and small law firms manage their practice, billing, and accounting with one login.


Austin, TX

Kizen gives sales, marketing, and service teams of any size an edge by connecting all your data with smart automation and powerful AI.

PAC Integrations

Security System Installer
Concord, CA

PAC Integrations is a security company providing military-grade security systems and solutions for homes and businesses.


Aalborg Denmark

Perfion is the world’s only 100% standard Product Information Management (PIM) solution for companies with a large number of product variants and parts and/or need for multi-channel, multi-language communication.

Salient Technologies

Bozeman, MT

Salient Technologies, Inc. is a creative product development firm fully capable of turning your ideas into reality.


Austin, TX

SourceDay is the supply chain performance software that bridges the gap between a company’s ERP and its supplier network.

Visual BI

Plano, TX

Visual BI exhibits a relentless passion to help enterprises look forward and think ahead by leveraging the power of Business Intelligence and Analytics.

Vital Interaction

Austin, TX

Vital Interaction is a healthcare technology company committed to helping medical practices focus on patients by leveraging the power of automation.


Austin, TX

Vyopta provides visibility across Enterprise workplace collaboration environments, helping organizations reduce blind spots, make data-driven decisions, and efficiently manage UC systems and meeting spaces.


Austin, TX

Xait is a software development company specializing in Web-based database services.


Colorado Springs, CO

Julota transforms the disconnected patchwork of local service providers into a well-coordinated network that can proactively manage and support individuals, saving each community millions of dollars in healthcare and operational expenditures.

ArcEye Property Defense

Virtual Security Guard Services
Cordova, TN

ArcEye Property Defense provides a great selection of premium security services, including proactive video monitoring.

Frase Protection

Smart Security Services
Memphis, TN

Frase Protection is the trusted small to medium-sized business security solution in the Memphis area.


Enterprise Workflow Automation
Frederick, MD

HighGear builds enterprise-grade workflow applications in days not months without writing code with a visual platform trusted by management and approved by IT. 

ArcEye Property Defense

Virtual Security Guard Services
Cordova, TN

ArcEye Property Defense provides a great selection of premium security services, including proactive video monitoring.

Frase Protection

Smart Security Services
Memphis, TN

Frase Protection is the trusted small to medium-sized business security solution in the Memphis area.

Three Ways to Learn More

Five Non-Negotiable Sales Hiring Practices

What’s the more important skill to search for in sales candidates – product, service and industry expertise or sales skills? 

Read a Case Study

The Computer Geeks team is now more equipped than ever to build customer relationships and create a quality experience for everyone involved.

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Let's Talk

Topaz Sales Consulting was founded to disrupt the way sales are conducted in the marketplace. We help business owners sell more, hire better, and responsibly lead high-performing sales teams.