Sales Training for Distribution Excellence

Many distribution businesses struggle to equip their sales and logistics teams with the necessary skills to cross-sell and upsell their portfolio of products effectively.

Instead of continually cycling through sales representatives, warehouse managers, logistics coordinators, and other crucial team members, why not establish robust recruitment, sales, and leadership training processes?

Your operation deserves to run at peak efficiency.

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Build an ideal team

Attracting, screening, and hiring top performers is challenging.  In a competitive job market, the Metahire Sale Hiring System helps you quickly identify and hire ideal candidates before your competitor and enables you to avoid making major hiring mistakes along the way.

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Improve sales skills

The Buyer Facilitator sales training is an easy-to-follow sales process that will differentiate your company from your competitors and improve your close ratio and profit margins. With how difficult it is to remain relevant in a crowded services market, training your sales team to operate as buyer facilitators will set your business apart from the competition.

Exceed revenue goals

Many distribution companies promote from within as their leaders already know the company culture, clientele, pace of work, and suite of products and services.  Sales Leadership training develops the leadership skills needed to successfully transition into and perform the Sales Manager role effectively.

Optimizing Team Performance and Customer Engagement

In the distribution and supply chain sector, a well-oiled sales and recruitment process is vital to stay ahead. When businesses or retailers partner with a distributor or supplier, the expectation is for a smooth delivery and a value-added service that fosters successful, long-lasting collaborations.

It goes beyond completing an order form; it’s about nurturing a connection beyond the initial sale. Leading distributors and suppliers don’t just happen upon success—they build it with strategic sales and recruitment methodologies designed to decrease employee turnover, minimize resource waste, and seize every opportunity to elevate their service offerings.

Is your distribution company giving enough thought to these critical areas?

Sales challenges distributors and suppliers face

  • Sales teams often lack specialized training, focusing on product features instead of addressing client needs through strategic questioning.
  • Conversations with prospects are not managed effectively, resulting in extended sales cycles and unimpressive conversion rates.
  • Recruiters may excel in promoting the company but fall short in identifying candidates with the right sales acumen.

Sales Managers may prioritize targets over mentoring their teams to refine their sales approach. With Topaz’s comprehensive sales, recruitment, and leadership training solutions, our clients gain the assurance that we will elevate their new hires to perform as leaders, communicators, and deal closers, fostering sustained success. We prepare our distribution and supplier clients to function with heightened efficiency, instill long-lasting and effective habits, and master the creation of unparalleled buyer experiences.

Regardless of your distribution or supply business’s challenges, our sales training is tailored to assist. Graduates of our program have achieved remarkable transformations within their recruitment and sales departments, leading to significantly improved outcomes and satisfaction.

Face Your Challenges With Topaz Sales Training

Build Your Distribution Sales Machine

Get blended learning, proprietary tools, and live coaching

25+ Hours of Video Training on-demand

One-on-One and Group Zoom Coaching Sessions

Access Sales Tools & Downloadable Resources

Real time Progress Tracking and Reporting

Interactive Sales Challenges and Quizzes

Sales Assessments & Evaluations

Find and hire great employees. Improve your sales performance. Master your leadership skills.
"I have known Jorge Chavez, the founder of Topaz, for many years, and have taken advantage of his experience, knowledge, and talent on many occasions. In my opinion Topaz is top notch. If you want to learn how to find and train quality salespeople Topaz is the place to go."
Dwight Forrister
President, Classic Soft Trim

Distribution Clients

Our experience with diverse distribution and supplier clients means the Topaz team is well-versed in your specific pain points. We are committed to recognizing your distinct challenges, crafting personalized solutions, and realizing a shared vision for success.

Classic Soft Trim

Automotive Aftermarket Distributor
Pflugerville, TX

Along with leather seat covers and sunroofs, Classic Soft Trim also carries other products like high-quality spoilers, wood dashes, video systems, and seat heaters for cars, trucks, and SUVs.

Great Western Supply Company

Distribution Service
Houston, TX

Great Western Supply offers specialized services ranging from engineering and design to installation, repairs, and more. All services are provided by highly skilled and experienced professionals who are qualified experts in their respective fields.

Otis McAllister

Food Industry
Oakland, CA

Otis McAllister develops their own food brands and quality products conducting business in more than 16 countries worldwide.

Office Furniture NOW!

Office Furniture Distributor
Austin, TX

Office Furniture NOW! provides modern office furniture solutions across a spectrum of industries. They deliver and install new, pre-owned, and refurbished collaborative office furniture in the central Texas area.

Upper Edge Technology

Electronic Parts Supplier
West Memphis, TN

Upper Edge Technology sources new and refurbished Chromebook and laptop devices, providing ongoing maintenance and disposal of older devices.

Three Ways to Learn More

Five Non-Negotiable Sales Hiring Practices

What’s the more important skill to search for in sales candidates – product, service and industry expertise or sales skills? 

Read a Case Study

Great Western Supply’s owner, Collin Carney, knew he needed to hire a sales manager, but he hadn’t done so in many years. In the past, he had struggled to find candidates with the right skills and values for the job.

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Topaz Sales Consulting was founded to disrupt the way sales are conducted in the marketplace. We help business owners sell more, hire better, and responsibly lead high-performing sales teams.