What Sales Leaders Get Wrong About Sales Training

As an actively engaged CEO or Sales Manager who is always looking ahead, you undoubtedly are acutely aware of the importance of growth and the ability to adapt swiftly. Such attributes are vital for thriving in the dynamic, constantly changing sales arena. However, it is often met with skepticism and apprehension when it comes to using sales training as a growth and improvement strategy. These mixed feelings are normal and mainly stem from misunderstandings surrounding sales training.

In this article, we aim to address these misunderstandings, helping you navigate the maze of doubts and reservations when considering sales training. We’ll help you examine your thought process, highlight the factors influencing your perspective on sales training, and provide suggestions to help uncover the potential benefits that a professional, trustworthy sales consultant can offer.

These right consultants will bring expertise and experience, offering invaluable insights and proven strategies to boost sales performance. They help you learn new skills and enhance your existing ones, making you more effective and successful in your sales career. A competent sales consultant will instill confidence to help unlock your sales team’s full potential and positively influence your professional career through open communication and a shared commitment to success.

So, let’s break down the barriers to five common misunderstandings and reframe your mindset toward sales training and how to find a sales training consultant right for your company.

#1 Lack of Trust

The foundation of any successful collaboration is based on trust. In the context of sales training, skepticism towards sales consultants or trainers is quite common. This could stem from past negative experiences or reservations about the competence and authenticity of the trainers. Such doubts can often erect a barrier to beneficial learning.

However, it’s essential to understand that there are trustworthy training providers in the industry. Their primary goal is to refine your skills and help you achieve success. Comparable to a coach in a sports team, their success lies in yours.

So, how can you identify these trustworthy trainers? Open, honest communication is the first step. Engage with potential trainers about their experience, their methodologies, and any queries you might have. Their responses should offer insights into their credibility. This interaction will assist in breaking down any barriers, fostering trust, and setting the stage for a mutually beneficial collaboration. This, in turn, will pave the way for your personal and professional growth.

PRO TIP: Pay attention to how the sales training consultant sells to you. The way they sell to you is the way they will teach you to sell. Make sure that’s what you want.

#2 Resistance to Change

Change can sometimes feel intimidating, even when clearly needed. This could make you resist sales training, especially if you’re stuck in old beliefs or practices. For instance, you might have an unfavorable impression of sales – you could see it as aggressive or tricky. This mindset can create walls that prevent you from taking full advantage of sales training.

Another barrier could be a long-held reliance on traditional methods. Perhaps you’ve always hired more people when sales figures dip instead of considering the transformative power of comprehensive training programs for your existing team.

Here’s the turning point: Acknowledging the need for change is like opening a window. It leads to being open to fresh, innovative approaches that can significantly improve your sales performance. And this isn’t just about selling more – it’s about developing skills that make you and your team better professionals and allow you to flourish in your interactions with prospects and clients.

Sales training isn’t about turning you into a pushy salesperson. Instead, it’s about equipping you with the tools and techniques to become more effective without losing sight of your authenticity. And regarding hiring more people – a trained salesperson can often outperform several untrained ones. Investing in sales training creates a powerful, skilled sales force to help you navigate challenges.

#3 Doubts about Efficiency and Effectiveness

At some point, you’ve questioned the worth and effectiveness of sales training. It’s normal to wonder if it can tackle your unique sales challenges and improve your performance. But, it’s critical to understand that sales training isn’t a one-size-fits-all approach. Good training programs are tailored to fit specific needs and have a proven history of delivering successful results.

Now, you might ask, “How can I trust this?” Well, reputable training providers will have plenty of evidence to show you. They’ll share case studies and success stories demonstrating how their personalized training solutions have helped other businesses – possibly ones like yours- significantly improve their sales performance.

It’s like watching a before-and-after transformation. You’ll see how businesses faced similar challenges and overcame them through practical sales training. This isn’t just about numbers – it’s about teams becoming more confident, skilled, and efficient, leading to remarkable growth.

So, be open to exploring the possibilities of sales training. It could be the key to unlocking your team’s hidden potential. Remember, every great athlete has a training coach behind them. Sales training can be that coach for you, guiding you toward your objectives and beyond.

#4 Reliance on Intuition

Relying on your gut feelings or intuition can sometimes be beneficial, but it can also create a ceiling on your growth potential. At this point, you might lean heavily on intuition or cherry-picking past data that validates your current approach to sales. However, sales training goes beyond just gut feelings and selective data.

Sales training incorporates evidence-based strategies and methodologies rooted in thorough research and proven practices. Think of it as using a roadmap instead of just going by instinct. It provides direction and clarity, helping you navigate the often complex sales world.

By welcoming data-driven insights and learning from time-tested professionals, you can improve your sales techniques, become more strategic, and make more informed decisions. Implementing a proven sales process is a powerful tool that enables you to build trust, learn the truth, and not waste time.

Additionally, experienced sales trainers bring knowledge from different industries and scenarios. They can provide fresh perspectives, innovative strategies, and invaluable insights you might not have considered before. This can lead to refining your intuition and instincts, making them more effective and reliable.

So, while intuition has its place, pairing it with the learnings from sales training can significantly improve your sales performance.

#5 Contentment with Current Performance

If you’re currently meeting your sales goals and are pleased with your performance, you might ask, “Why should I invest time and resources in sales training?” This sense of satisfaction is a testament to your hard work and achievements, and that’s worth celebrating. However, it shouldn’t become a roadblock to your future growth and potential.

The thing to remember is this: even the highest-performing individuals and teams can still improve and learn. Like most skilled athletes always train to improve their techniques, sales professionals can benefit from ongoing training to sharpen their skills.

Sales training can take your already impressive success and elevate it even further. It’s like getting a turbo boost for your sales performance. By refining your skills, sales training can equip you to overcome any challenges that might arise and achieve results you may have thought were out of reach.

The business landscape and customer preferences are constantly evolving. Staying updated with the latest strategies, tools, and trends through sales training can help you stay ahead of the competition and continue to meet, or even surpass, your sales goals in the future.

So, instead of resting on your laurels, embrace the mindset of continuous improvement. Aim for excellence in every part of your sales organization. Remember, the sky’s the limit regarding what you can achieve with the proper training and a growth mindset.

Is Sales Training the Right Fit for Your Company?

Remember that the importance and sequence of these considerations can differ among individuals. People may prioritize and reflect on these factors differently based on their unique viewpoints and circumstances.

By recognizing and understanding the common misconceptions you might face when considering sales training, you gain critical insights into your thought process. It’s worth recapping these potential roadblocks:

  1. Trust issues with training providers
  2. Resistance to change and new approaches
  3. Perceptions of inefficiency or ineffectiveness in training
  4. Overreliance on intuition rather than data-driven strategies
  5. Contentment with current performance hinders the drive for improvement

All these factors are critical as you pursue your journey of professional growth. Be open to exploring fresh possibilities. Engage in honest and transparent discussions with credible training providers. Embrace the transformative potential that sales training offers.

You deserve to invest in yourself and your team. You’re equipping yourself with the necessary tools and knowledge to excel in the ever-changing sales landscape. Here’s a roadmap to guide you:

  • Recognize Misconceptions: Identify and understand any preconceived notions or fears about sales training.
  • Open Dialogue: Start a conversation with potential training providers, asking key questions about their process, past successes, and how they might address your specific needs.
  • Assess Credibility: Look for proof of effectiveness, such as case studies or testimonials from other businesses they’ve helped.
  • Consider Customization: Find out how the sales training company tailors their training to fit your specific challenges and goals.
  • Evaluate Outcomes: Think about the potential benefits of training beyond just immediate sales boosts. This could include long-term growth, improved customer relationships, and better team confidence.

By embracing sales training, you pave the way for remarkable success, surpassing your goals and setting new ones. Seize the chance for growth and let sales training transform your sales team into a revenue-generating machine.

Topaz is changing the way the world perceives, values, hires, and trains salespeople.

We transform not only how people sell, hire, and manage salespeople, but also how they build relationships with others.  Many of our clients tell us how they use the skills they have learned through our training and coaching to improve how they communicate with their family and friends, and the positive impact it has had on all their relationships.

Hire Better Salespeople

Train Your Sales Team

Improve Your Sales Leadership Skills

Share this page:

Play Video

Transform your sales team into a revenue machine

Are you achieving your sales goals? Is your sales team as effective as it should be? Do you know what you need to take your sales to the next level?

Related Articles

graphic design of two hands reaching to touch each other

2024 Trends in Sales and Sales Training

As the old, traditional sales stereotypes and approaches fade, the future belongs to those who can connect deeply with customers, leverage technology wisely, and continually empower their sales teams.

Recent Video

Topaz Case Studies

Subscribe to Topaz Sales Digest

Enter your email to get timely insights to help sharpen your sales leadership skills.