Download: The Buyer Facilitator Checklist.

What is the difference between a traditional salesperson and a buyer facilitator?

Most salespeople are traditional salespeople. They’re trained to follow conventional methods that press for a yes. When a prospect says, “I believe you can help me, I have this problem,” the traditional salesperson:

  • Does a lot of telling and educating
  • Goes for the yes
  • Has a short-term mentality
  • Creates win/lose or lose/win scenarios
  • Allows the prospect or buyer to lead the sales process

At this point, the only thing the salesperson can do to set themselves apart from any of their competitors is to adjust their price.

Most people sell this way, and we’ve all done it. Don’t be discouraged by this. There is hope. Learn how to sell like a Buyer Facilitator.

Download and review the action items on the Buyer Facilitator Checklist. Evaluate yourself and see where you are on this list, know what you’re doing right, what you’re missing, and where you can improve.

Topaz is changing the way the world perceives, values, hires, and trains salespeople.

We transform not only how people sell, hire, and manage salespeople, but also how they build relationships with others.  Many of our clients tell us how they use the skills they have learned through our training and coaching to improve how they communicate with their family and friends, and the positive impact it has had on all their relationships.

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Improve Your Sales Leadership Skills

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