There’s a reason why people don’t want to go into sales.

Sales is a lucrative profession when you’re good. But, the perception of what it requires and how a traditional salesperson sells is all wrong.

There’s an assumption you have to convince, tell, and live in a world of pressure. Don’t be this type of salesperson, and especially don’t hire that salesperson. As buyers, we don’t want to buy from this person.

Why Buyers Don’t Like Salespeople

In general, the perception of sales is negative. Buyers don’t like salespeople because they’re tactical. As a result, buyers don’t always know the depth or additional challenges of the problem they need to solve. And salespeople don’t help them discover the underlying issues of the problem because they’re too busy trying to close a deal quickly.

What if the perception of sales as a profession could change away from pushing people into what the salesperson thinks they need?

Good Salespeople Identify Problems & Needs

Good salespeople ask questions to help uncover and identify their customer’s actual problems and needs.

A top goal of successful companies is to change the negative perception of sales and affect the way sales leaders think about their sales training and hiring processes. Therefore, you must weed out the convincers and tellers and identify top sales performers when looking to add salespeople to your team.

How To Become a Noble Salesperson

There is a massive perception shift when salespeople are trained to interact with infinite curiosity. As the convincing and telling, pressure type salespeople are replaced with buyer facilitators, more people have a favorable view of and will experience pleasant interactions with salespeople.