If you’re in sales, you know that building credibility with potential customers is essential to closing the deal. But what’s the best way to build that credibility? Is it by talking about your product non-stop and overeducating? Is it by discounting your competitors’ products or putting others down to lift yourself up? Is it by promising the moon and the stars?
Actually, the best way to build credibility as a salesperson is much simpler than all of that: it’s by asking thoughtful questions.