People don’t buy what you do but why you do it. So we encourage our clients to share why they do what they do with all of their prospects and clients. Start with Why helps the reader uncover the power of sharing why you do what you do and how it builds trust, enables you to connect with clients around your greater purpose, your reason for doing what you do and why you do it. It creates enthusiasm, builds trust, stronger relationships, and helps you understand the power of knowing and sharing your Why.
Summary by Author of Start with Why, Simon Sinek: The discovery of WHY completely changed my view of the world and discovering my own WHY restored my passion to a degree multiple times greater than at any other time in my life. It was such simple, powerful, and actionable idea.
Here are some key takeaways from Start with Why by Simon Sinek:
- All the inspiring leaders think, act, and communicate exactly alike. And it’s the complete opposite of everyone else.
- There are only two ways to influence human behavior: you can manipulate it or you can inspire it.
- Leadership is the ability to rally people not for a single event, but for years.
- By WHY – what is your purpose, cause, or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Author Bio: Simon Sinek is an optimist who believes in a brighter future for humanity. His talk on TED.com is the third most-watched talk of all time. He is an author and motivational speaker who has dedicated his life to studying leadership and movements. Simon is the author of four books, including Start With Why. He studied law at London’s City University and has a BA in cultural anthropology from Brandeis University. He worked in advertising at Ogilvy & Mather and Euro RSCG.