Topaz Case Study

Beauty School Shortens Campus Recruiter Sales Cycle Without Sacrificing Student Rapport

Services Delivered

Sales training and coaching

Sales hiring system

About

Academy of Hair Design

Academy of Hair Design (AOHD), a dedicated institution for aspiring beauty professionals, focuses on empowering students with exceptional hair and beauty skills. Founded on the principles of student-centered education, AOHD strives not only to instruct but to inspire creativity and personal growth within the beauty industry. Their team, comprising expert instructors and seasoned leadership, is devoted to fostering an educational environment that promotes career success, ensuring that graduates are well-prepared to create their unique paths in the beauty sector.

Challenges

Extended Sales Cycles

The lengthy sales cycles experienced by the Campus Recruiter team were hindering AOHD’s ability to maximize in-person networking events and increase student recruitment efficiently.

Recruiter Inconsistency

Campus Recruiters faced challenges in maintaining a consistent level of performance and building relationships with prospective students, which affected the overall brand image and enrollment outcomes.

Outdated Hiring Practices

AOHD’s hiring process for sales roles lacked a structured and effective system, leading to inconsistent recruiter skills and knowledge. This further impacted their ability to shorten sales cycles and improve engagement with prospective students.

Solutions

Refined Sales Training

Topaz Sales Consulting introduced a targeted sales training program tailored to the unique needs of AOHD’s Campus Recruiters. This program emphasized relationship building, effective communication, and rapid engagement strategies to reduce sales cycle times. Through intensive workshops and one-on-one coaching sessions, recruiters were trained to better understand and adapt to prospective students’ expectations, fostering a more consultative and personalized recruitment approach.

Consistency Through Coaching

Continuous improvement was supported by regular follow-up sessions and performance evaluations, ensuring that each recruiter could consistently apply new skills and refine their approach. This ongoing support helped maintain high standards across the team and prevented old habits from resurfacing.

Revamping the Hiring Process

To complement the enhanced training program, Topaz implemented its Metahire sales hiring system at AOHD. This comprehensive approach included advanced screening tools and customized onboarding processes tailored to the academy’s specific needs. The new hiring strategy ensured that incoming recruiters were not only skilled but also aligned with AOHD’s core values and sales methodologies.

"I recommend this training to any growth-minded business willing to take that honest look in the mirror."

Sheri Walsh
Enrollment Director

"AOHD's transformation in recruitment efficiency is truly inspirational."

Jorge Chavez
Topaz President
Return on Student Investment
0 x

Results

The partnership between AOHD and Topaz Sales Consulting has led to remarkable improvements in recruitment efficiency and student enrollment rates. By shortening the sales cycles, AOHD’s Campus Recruiters are now able to engage more effectively with potential students at events, leading to higher conversion rates.

The standardized hiring process has also brought new levels of consistency and professionalism to the team, enhancing the overall recruitment experience for candidates.

The academy has experienced a tangible increase in student satisfaction and engagement, contributing to a stronger reputation in the competitive beauty education market.

These changes have laid a robust foundation for AOHD’s continued growth and success in nurturing talented professionals for the beauty industry.